What value do you place on your digital marketing? - Client Expectations vs Client Budget
Updated: Apr 28, 2019
The Zimbabwe marketing industry has evolved over the past decade, at a slightly slower pace than the way of things internationally, but progress is evident. The fortunate thing is that our clients have also evolved with it, at an alarmingly quicker rate, due to the vast amount of information they have been exposed to.
Not only have they evolved with the myriad marketing gimmicks being explored but the industry has also grown, we now have more operational companies in Zimbabwe, than we did a decade ago. Now this has forced the marketing landscape to also shift towards a more digital approach in order to reach a global audience.
However, it seems in as much as the tide has shifted, in terms of what our clients expect, their budgets have not. Clients are usually not keen on revealing their budgets or have extremely low budgets for the work they want.
Our local businesses expect a world class online work without putting aside a budget that tallies with the work they want done. However, most businesses know that ‘your investment determines your outcome’, and the best way to guarantee Return On Investment (ROI) is to, develop a relationship with your agency and invest in an agency that will handle your digital marketing efficiently.
Yes, your online presence is an investment to your brand, worthwhile investments that will pay off dividends in the long run are not always cheap but investing with a bit of wisdom is worth it. In order to get the best online services, a functional web design, social media management, SEO, Mobile Application, email marketing etc., your organization has to be willing to invest in accordance with their expectations.
As an agency, not having a budget from a client is like driving blindfolded: no one knows where they are going and it’s likely to end in disaster for everyone. The agency might provide an amazing solution that is way over budget that breaks the heart of the client, or on the other hand, the agency under budgets and the solution doesn’t meet the client’s needs.
Now that we have this in mind, in our industry the absolute must haves in a brief are budgets, quantity and time. To get the best possible outcome, you truly need to partner with your agency. You would not go to the doctor and not tell them all your symptoms or you might end up getting treated for hemorrhoids instead of hernia, giving you headaches as a side effect! If you are able to spend some time on your brief, you will be surprised at the outcome you will be able to achieve.
It is also possible that the agency that is operating your online services might have overestimated their capacity to deliver. But as a client do you have means to make sure that you are getting the most out of what you are paying for, given you would have paid enough the expected budget for the service? If not, then maybe you might want to try Kulenga Digital Marketing Consultancy to help you track your success in the online marketing arena and create solutions that will build your brand.
If you have a brilliant product and you know the value it possesses do not hesitate to invest in the best, come let us help you make the most out of the online community and get you connected to your target market and the increase brand awareness online.
Tell us what you think in the comment section below.
Here are Some Hot Tips:
How much do you want to spend? Give your agency a ballpark figure to work with so they understand what you’re after and have somewhere to start.
How much can you afford to spend? Have a budget range for the agency to work with and they can provide different options for you and make the most of your budget.
Have an understanding of benchmark prices for the items you are after. Talk to your agency or check online and other platforms to get an idea of what it will cost you so you can prepare a realistic budget.