• Chenge Chitima

Getting The Best Out of our Marketing Agency

2020 is starting from a point where 2019 did not end on a high for most Zimbabwean businesses. One of the aspects of business that suffers most is marketing and whoever markets your brand (hoping it is Kulenga) needs to be efficient for you to get value for your money. This article aims at pointing that out. It can be hard to know what you should be getting out of your marketing agency. Following these simple tips to get a huge amount of value from your outsourced agency.

1. Communicate

A marketing agency will free up your time, by taking on a huge amount of work. However, you can’t expect to never be involved in marketing again. You will need to communicate with your agency to get the best results. Share your plans, raise questions, and be ready to answer lots of their questions too. The more the agency understands your business, the more value you will get out of them.

2. Define clear goals

A good marketing agency will always ask what your goals are with each project or campaign. Without goals, how can you measure success? Tell your agency your plans, objectives and goals. Your agency may propose what results are realistic in certain situations. After all, the agency has worked with many clients in similar, if not the same, situations before.

3. Trust their expertise

You have hired the agency for a reason; to gain time and expertise. So you need to trust that expertise. Marketing agencies will always try to balance your requirements with best practices and industry expertise. Your agency is working with a multitude of other clients in similar and diverse industries. Let them use their findings and knowledge to help grow and support your business.

4. Ensure it’s the right fit

If you work in the B2B industry, then it’s not an effective decision to work with an agency who specialises in the B2C world. Assess your agency’s expertise and history of clients. When you work with an agency who is well suited to your industry, you will get the best results. The agency will be knowledgeable in your field, have experience working with businesses in the same line of work, and will take less time to learn your business. The sooner these things all fall into place, the sooner you will see results.

The relationship you have with your agency is important for your brand’s success. Understanding how the agency works will help you get more out of the relationship too. Your marketing agency should really be an extension of your in-house team, so always take the time to communicate and collaborate with them.

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